Design that moves the needle.
A curated selection of projects from our partnerships with tier-one iGaming operators.
Trusted by operators across the iGaming industry.
Over the years we have partnered with operators and platform providers across the full spectrum of iGaming. Our work spans branding and design systems, sportsbook and casino platform design, retail and EPOS, back-office tooling, print, marketing and email templates, and website design and build — from initial concept through to production.
Sportsbook and iGaming Platform
A multi-brand design system and sportsbook built to serve FSB's growing operator network. The system had to flex across distinct brand identities whilst maintaining rigorous consistency — successfully supporting over 10 operators in production.
- Multi-brand theme files supporting distinct operator identities from a single system
- Multi-product, multi-channel design system spanning sportsbook, casino and beyond
- Regional Bet Slip variants covering UK & Ireland, EU, US and South Africa
- Multi-regulatory KYC journeys accommodating territory-specific compliance requirements
- JSON and React component handoff to accelerate development workflows
Designing for Regulated Markets
When expanding into new territories such as Ontario, understanding local regulatory requirements is essential. Stringent rules around identity verification and taxation mean the design system must be flexible enough to serve multiple regions without duplicating effort. Rather than managing separate components per territory, regional variations are integrated directly into the system — keeping it coherent and scalable.
- Shared component library serving multiple regions and operator partners
- Additional Bet Slip and Bet History variants to surface region-specific tax information
- Third-party KYC & AML integration via GeoComply
Rebrand & Design System
A full rebrand for Playabets, spanning research, brand strategy, and execution. The brief required building a new design system and brand guidelines from scratch — giving the Playabets team a solid foundation to work from. Alongside the system, we developed UI concepts, component patterns, and promotional banner creative to bring the refreshed identity to life across all touchpoints.
- New design system built from the ground up to support the refreshed brand
- Comprehensive brand guidelines for the Playabets team
- UI patterns and component library to ensure consistency at scale
- Promotional banner templates and creative direction
Designing Across African Markets
Working with SuperSportBet meant adapting an established design system to serve the nuances of the South African market and beyond. Different territories bring different requirements — from regulatory considerations to local user behaviour and conventions. The work involved adjusting components and design patterns within the system to accommodate these variations, ensuring a consistent yet locally relevant experience across each market.
Global Exhibition Stand Design
Managing the full design process for exhibition stand builds across events in London, Europe, and the US — including ICE, the largest gambling conference in the world. Working closely with external stand builders and event organisers, the objective was to create dynamic, functional spaces integrating betting terminals, live demo areas, and meeting rooms to drive meaningful engagement with prospects. From conceptualisation through to execution, every element was aligned with the active marketing campaign and delivered within budget.
- Negotiate budgets and contracts with external stand builders and agencies
- Manage risks, timelines and deadlines across multiple simultaneous events
- Prepare and supply artwork for large-format print production
- Design interactive touch-points and live demo areas for event attendees
Multi-Brand Theming at Scale
Working across a global client base means a single design system must serve many brands — each with its own identity, market context, and regulatory environment. Using Figma Variables and design modes, we built a theming system capable of recolouring and adapting entire products across both light and dark themes. The work spanned operators across the US, Canada, the UK, Europe, Asia, and Africa — each market bringing its own nuances and expectations.
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- Figma expertise
- Senior iGaming expertise from day one
- AI-accelerated delivery
- Scales to match your output
- No hiring, no ramp-up